7 Resources for Your Nonprofit Business |
Posted: January 22, 2018 |
If you run or operate a nonprofit business, you might feel stressed about the number of things you need to deal with on a daily basis. Keeping track of your priorities is essential to staying in business and achieving success long term. Here are some key resources that help you in your nonprofit organization's journey: Investment and Funding If your nonprofit doesn't have the right cash flow on hand, you could suffer from a major lack of capital to invest in new opportunities. This includes changes in the marketplace, customer demands, or technology upgrades. However, by actively seeking angel investors, you can attract funds that help you grow faster and overcome hurdles your previously thought were impossible to conquer. Accounting For a nonprofit, accounting is an important part of the process. It helps you understand where your money is coming from, going to, and how much is being saved. From this data, you can project how to plan for the future and what to change about your business model to achieve desired outcomes. Without accounting, you are destined to be shooting in the dark, simply guessing at how much profit you're making. This can be dangerous, especially if you can't make payroll. If there isn’t someone within your organization who already knows the ins and outs of accounting, it may be beneficial to look into hiring someone who specializes in non profit accounting or buying some software to help you out. Social Media Businesses can hardly afford to stay off of social media in today's day and age, with the internet and other digital platforms taking over as the primary way that customers communicate with their favorite brands. If you want to be top of mind with your audience, leverage free and cheap social media like Facebook, Twitter, and Instagram. You can even sign up for automation tools that let you schedule many different and unique posts throughout the day. Customer Service Today word of the mouth marketing is traveling faster than ever. Businesses are being built and destroyed on their reputation. Often times, this reputations comes from your customer service experience. If someone has a bad time trying to deal with your business, whether it is getting a refund, getting information, or simply checking out, it could damage your image. Invest in a quality customer service team and train them adequately to ensure you get raving reviews and loyal fans of your nonprofit. Web Development Programming and coding are becoming a necessity for nonprofits that want to keep up. With everything being online today, from apps to websites to email, you need developers that understand how to help you overcome technical hurdles. Scaling quickly, keeping the site fast, making your nonprofit rank higher in the search engines, and crafting a brilliant user experience are all factors that make web developers worth investing in. Legal If you haven't run into legal troubles yet with your nonprofit, then you will eventually down the road sometime. Not having a lawyer that you can consult could create legal headaches. Attorneys are great resources for nonprofit organizations because they help you navigate the tricky waters of the courts and lawsuits which so many nonprofits have to deal with in the climate today. Marketing Marketing can often be the big driver of your nonprofit's success. Without proper marketing, you might not get the attention of your audience that you deserve. In addition, you might not be positioning yourself in the proper way. Your logos, branding, and other marketing efforts can affect how much people are willing to donate to your cause. Marketing is a resource that no business should do without, as it often delivers ROI beyond what you put into it at the start. When it comes to nonprofits, there are aspects that make them more challenging to run that traditional organizations. It can feel difficult, but it doesn't have to be so hard. You can leverage the resources to enjoy more free time, revenue, growth, and success toward your goals.
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