Tips for Better Email Marketing and Larger Email Database |
Posted: February 21, 2018 |
The larger your customer database, the more people you reach with your message and the greater the chance of extra revenue. But how do you increase your customer database? This can be done in many different ways. Via your website, social media and newsletter for example, but there are more possibilities. Email marketing helps you get the most out of your customer database and increase your sales. Email marketing is a form of direct marketing that not only has low costs, but is also extremely effective "Double profit". We put the most useful tips for email marketing for you at a glance! Larger email database via your websiteFind a prominent place: Place the registration field for the newsletter on a visual page "We will list the most useful tips for email marketing for you"! and an important place on the website and on every page. So not automatically at the very bottom and certainly not under the cookie notification. Incentives work: Seduce your customer to register, offer an incentive. Consider, for example, a discount on the next order. This will increase the number of registrations, really. Advantage tempts: Always emphasize the benefits of registration. In this way, thanks to a newsletter, people stay up to date on the best promotions or receive special offers. Tick ??beforehand: Do you have a onilne store? In the shopping cart you can add a checkbox for registration for the newsletter. The box may already have a tick, because it concerns customers. Check, check: Also add a checkbox to other forms, such as the contact form, so that people can sign up for the newsletter with one click. We can not make it any easier. Slow down your pop-up: Too intrusive is not good either. Showing a pop-up at the first second that asks the visitor to register triggers irritation. It is better to do a pop-up only if people seem to want to leave the site. Keep it simple: Make registering for the newsletter as easy as possible. In the first instance, only ask for the e-mail address, or possibly the first or last name (depending on how you personally communicate). You can then collect more information about the subscriber step by step. More e-mail addresses thanks to social media
NewslettersDo you have multiple brands under one umbrella? Then consider joint promotions in the separate newsletters of your different brands. Link for example in the newsletter of brand X to the website or a good offer of brand Y. Other tips for email marketing
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