3 SMS-Marketing Cases Of From Professionals |
Posted: April 27, 2017 |
Discover how the world-famous companies use bulk SMS marketing. Interesting examples of favorite brands. We collected for you the most interesting examples of SMS Marketing. Find out how well-known companies are using this tool for their own purposes, and take on board. More tips can be found here https://smsonnet.com How Starbucks attract new subscribers Like any other company, Starbucks the coffee shop is interested in, not only to attract new customers, but also to return the already existing for repeat purchases. How to make sure that customers were interested in coming back to you? Starbucks has decided to use several mobile marketing tools. In all of its coffee shops and on the streets Starbucks advertised in the form of cards, which urged customers to subscribe to their SMS in exchange for a coupon code coffee. As a result, more than 60% of people who have been sent a voucher, used it, came in the cafe and made a purchase. Subsequently, a special loyalty program has been designed for customers through which Starbucks continued to offer customers new dishes, to advertise the event and give discounts. SMS Marketing by Dunkin' Donuts Not long ago, Dunkin' Donuts has set a goal: to promote a network of cafes and increase the number of visitors. To achieve it they have launched a new SMS-campaign, which was aimed at the promotion of youth cafés amid Boston. Dunkin' Donuts adverted their SMS subscription at the broadcast of its radio and mobile Internet, resulting in more than 7500 customers want to receive SMS and subscribed on SMS. Here are some results of the first bulk SMS campaign of the Dunkin' Donuts:
This is an excellent result that Dunkin' Donuts was able to achieve through its advertising campaign and, of course, well-planned bulk SMS marketing. Mobile campaign from energy company Choptank Electric - a non-profit energy company that serves the entire eastern shore of Maryland. Once their supplier warned them that the use of energy during peak hours increases, so - the rates for the Choptank customers will increase as well. To solve this not pleasant issue, Choptank decided to hold a special event called «BeatThePeak» - a volunteer program in which participants are encouraged to reduce the amount of energy consumed during peak hours. To alert the participants Choptank chose bulk SMS texting, as messages come directly to the mobile phone and could be immediately read. Choptank in all their advertisements posted information on this new promotion and the ways to participate. Choptank launched its advertising campaign and for 2 weeks over 150 people have signed to the SMS campaign. Cooperative send SMS 4-6 times a week around 17:00, reminding when it is necessary to reduce the amount of energy consumed. This offer allowed the company to reduce the amount of purchased energy at peak times, and accordingly lower rates for their customers, which, of course, pleased the customers greatly.
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