Website Design and SEO Strategies That Are A Must in 2019 |
Posted: March 13, 2019 |
Crafting the perfect website, for some website designers means a beautiful looking site. For others, it is a combination of a visually stunning site that nets more significant payoffs of higher conversion rates. No matter what the focus is, a companies website is built to do one thing. Sell the visitor on their goods or services. If your site isn’t doing this for you, it is about time to contact a Los Angeles Website Design company to make a few changes. One of the first things to look at design wise is your layout and functional tabs. You should by now have a request button or page somewhere on your site, and have it linked to a few times over to give visitors the opportunity to click. These are easy enough to add and are a must. Focusing on the speed of your site and if it has a mobile-friendly viewing is also at the top of the list this year. Google is placing a great deal of importance on these factors this year and incorporating it into the algorithm for ranking websites. When a website loads slowly or if it is a jumbled mess when trying to view on a cell phone, you may be in the weeds when it comes time for ranking. Don’t find yourself on the second or third page of the SERPs ask your website designer if these can be done. Continuity is also a must. Your logo, website colors, and taglines should be the same any place your company is visible online. It all starts with the website too. So if you don’t have good branding right now talking to the designer on making a cohesive looking logo and website should be your first step. With SEO, one of the most talked about things going on in 2019 is voice search. While it isn’t a huge factor right now in ranking, soon it will be. Going ahead and making this feature possible now, will pay off substantially in the long run. In addition to voice search, videos are an absolute must. You should have on your site a video that represents your company and its services. Visitors are more likely to watch a video than reading content. But that doesn’t mean the material is out the window. You still want to have over 1000 words per page, and it should be authoritative and informative that readers will gain something from.
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