Brand Building Love in the Time of Likes |
Posted: September 6, 2017 |
Brands like Coca Cola are not only a household name but become a shorthand for the product itself. People will order a Coke, nobody orders a cola. The arrival of the internet has made visibility a case of ranking. The biggest, and best brands, will appear on the top ten search results of Google, Yahoo or any other search engine. But search engines are not the only way people get information. Social media platforms also provide brand visibility. More so, they provide consumer endorsement in the form of 'likes'. Consumer endorsement is a valuable tool for new brands. As a consumer, if a friend or acquaintance recommends something, you are more likely to invest in it. So what does this mean for start-ups looking to build a brand name like Coke in the modern era? We have used Customer Evangelism as a tool to build customer base for our Legal Services. Understanding the kind of films they watch, the kind of pop-culture they understand and, most importantly, their humor. It might sound simple but, in order to get 'likes', people have to actually like the content you're producing. If people like your content they will share your brand with everybody who likes their content. Opening up a marketplace of limitless potential. Brand building advertising campaigns then, are about tapping into a marketplace that, if done correctly, offers exponential growth with no further investment.
But, Getting your brand to trend is easier said than done. Companies invest millions in trending campaigns, but there is no set method to trend. The most effective way to trend, and gain likes, is through humor. Humor should be the priority in any marketing campaign, provided humor is appropriate. After humor, you should try to promote concepts relevant to your brand. If your brand is about healthy eating, for example, you would want to establish expertise by providing interesting information relating to exercise or nutrition. This is a surefire way to get likes, shares and brand recognition in a competitive marketplace. So that just about wraps it up so far. In terms of growing your brand, social media platforms are vital. These should be interacted with on a daily basis. For some sites like Twitter, you want to be posting every two hours. The more involved in the social media side of the business the more likely you are to build a following, and build your 'likes'. It's little surprise that all large brands have entire divisions dedicated to social media given the value of 'likes'. For a young, start-up company 'likes' should be the bread and butter of brand building.
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